Keypoint Intelligence is actively measuring the potential impact of COVID-19 on US office print volume.
In one of its latest blogs, Keypoint Intelligence has released its results from its new modelling of COVID-19’s impact on print volumes.
Keypoint Intelligence explained: “By looking at the various vertical industry sectors and their contribution to office printing, we have estimated the best- and worst-case effects on print. The two main variables that we regard as critical to estimating print reductions are job losses by vertical and print loss from working at home.
“The model currently assumes a two-month impact, which may prove to be optimistic. However, given that two-month assumption, we can see how printing will be affected across vertical and total printing.”
Keypoint Intelligence suggests that verticals like retail, accommodation & food services and arts & entertainment will be hardest hit with job losses. Through this, the market research company predicts, that 12 to 24 billion pages might be lost from the total US office print volume.
From the “modestly impacted industries” like manufacturing, transportation & warehousing, administration & waste services, construction, other services, real estate & rental and financial & insurance, Keypoint Intelligence predicts print reductions will range from 15 to 21 billion prints for 2020.
Keypoint Intelligence added: “Working at home will also impact printing. While some printing for optional purposes will continue, printing that may have been required by a business process may have to quickly move to digital.”
From the verticals like education and others, print volumes lost due to working from home are predicted to be between 24 to 47 billion pages.
Keypoint Intelligence concluded: “When we total all the best- and worst-case impacts from job loss and work at home for an assumed two-month lockdown, the effect on the 2020 total US print volume under a most likely case will be the loss of about 80 million pages out of 837 billion, or approximately 10%.”
Keypoint Intelligence said it will continue to analyse the impact of COVID-19 and will update its forecasts accordingly.
