Keypoint Intelligence announced that Aaron Hale has joined the company as Group Director of the strategy and products team.
In his role, Hale will be leading the Subject Matter Expert (SME) group and is responsible for conducting market research, market forecasting, custom consulting projects, strategy and planning engagements as well as creating editorial content for product and market analysis reports.
Prior to joining Keypoint Intelligence, Hale was serving as the senior advisor to the leadership team at Canon Solutions America (CSA) for more than 10 years. Hale’s role extended across three primary business units, Enterprise Solutions and Services, Production Printing (PPS), and Large Format Solutions (LFS) as well as the parent company, Canon USA. In addition, he held the position of SME in Cybersecurity and was instrumental in helping to develop the CSA five pillar layered security strategy for customer engagements.
Randy Dazo, Chief Strategy and Operations Officer at Keypoint Intelligence said: “We’re very excited to have Aaron on board. His depth of experience, industry knowledge and management capabilities make him a valuable asset for our team.”
“I’m anxious to work with such a high calibre of colleagues at Keypoint Intelligence. I look forward to leveraging Keypoint’s extensive resources with my industry experience to help our clients make strategic business decisions and build their businesses,” commented Hale.
Hale specialises in cybersecurity, privacy management, competitive analysis, ROI, forecasting, P&L, industry analysis and consulting, solution selling, cross channel marketing, direct mail marketing, all phases of digital printing and imaging, management, business development.
