PRPS announced a new partnership with FusionPlus Data that will provide channel partners and resellers with its Pelikan-branded products access to its rewards club.
The company announced that the global 182-year-old brand will now be available to channel partners and resellers through FusionPlus Data, which allows its products to be easily available for the dealers to integrate into their e-commerce offerings.
Jason Doran General Manager Europe – Sales & Marketing, Print-Rite Europe Ltd commented on the new partnership: “We chose to partner with FusionPlus Data to coincide with the launch of the iconic Pelikan brand toner and ink cartridges in the UK. The Pelikan brand is 182 years old and is the only recognisable and true alternative OEM brand that stands for quality and reliability in office consumables.
“Our ink and toner cartridge range and catalogue will now be integrated and available through all nine of the leading industry software providers. The Pelikan branded products will offer up to 60% gross margin for dealers who can also join the rewards programme to earn points and prizes. The hundreds of dealers using Fusionplus Data will now be able to quickly and easily activate the product catalogue in their back-office and e-commerce solutions. This is a very exciting time to become a preferred Pelikan brand dealer and rewards partner.”
Steve Bilton, Managing Director of FusionPlus Data, added: “With more and more sales switching to on-line, the timing could not be better to welcome PRPS and such a well-established and high-profile brand as Pelikan to the FusionPlus partner programme – I’m sure their innovative product range and sales approach will prove to be extremely popular with the dealer community, and their customers!”
Earlier this year, Pelikan announced new partnerships with Synaxon UK and Germany which also provide its catalogue of products to its dealers and resellers.
