The OEM has announced that its “first-of-its kind” global channel partner programme, announced earlier this year, has 99% of commercial revenue partners now registered.
HP Inc. announced the go-live of HP Amplify for commercial partners. Built on a single, integrated structure, HP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviours continue to evolve.
With 99% of commercial revenue partners now registered, the company is on track to enable partners with the right capabilities and insights required to serve customers as a segment of one.
Rich Cucco, Managing Partner, Imagetec, US said: “The Amplify programme will provide Imagetec with a competitive advantage in the markets we serve – this is exactly what we have been waiting for HP to do.”
“HP Amplify is designed to reward partners, not just on business transaction volume, but also on value-added services and new capabilities like digital preparedness,” added Rudolph Ng, CEO of Phil-Data Business Systems, Philippines.
Luciana Broggi, Global Head of Route-to-Market, HP Inc. said: “HP and its partners have an enormous and exciting opportunity to reinvent the way we do business and our route-to-market. Yet addressing these opportunities requires overcoming system inadequacies, legacy habits and embracing new business models. We’re making this leap together, embracing and investing in important changes to our ecosystem and our shared capabilities.”
