The company said that due to its successful development in Eastern Europe, ALSO has now been able to expand its cooperation with HP Inc.
In the future, additional countries in the region, including Hungary, Romania, the Czech Republic and Slovakia, will be supplied with HP Inc. products by the Technology Provider.
ALSO is currently present in 23 countries, 13 of which are in Eastern Europe. A state-of-the-art e-commerce platform as well as cloud platforms for the as-a-service business, cybersecurity, the Internet of Things, streaming and AI are the basis for the company’s turnover of approximately €11 billion ($13 billion).
One component of the company’s strategy is regional expansion in Central and Eastern Europe, with a total addressable market of €30 billion ($36 billion) and around 40,000 resellers.
ALSO explained that the first step was taken in 2015 with a greenfield investment in Poland. Today, five years and two acquisitions later, ALSO is one of the key players in the country. In rapid succession, Slovenia, Croatia and Bulgaria have been developed since 2016, while in the Ukraine and Belarus a subsidiary is working a specific market segment.
In November, ALSO already began distributing computers, printers and consumables from HP Inc. in Hungary. From the beginning of 2021, sales of the complete HP product portfolio in Romania and HP Supplies in the Czech Republic and Slovakia will begin. This means that ALSO will distribute HP Inc. in the largest markets in the region.
Gustavo Möller-Hergt, CEO of ALSO Holding AG said: “Our operational excellence, combined with the local market knowledge we have, is a compelling value proposition for our partners. The increase in sales and profitability while at the same time optimizing our net working capital, has given us a perfect base for further expansion. By using group-wide systems in the areas of ERP, BI and CRM, we can scale our services in the countries very quickly, and significantly reduce complexity for vendors. We are looking forward to open up further countries together with HP Inc.”
