HP Inc. announced the extension of HP Amplify to its vast ecosystem of more than 1350 online pure players, omnichannel, and brick and mortar retail partners.
Launched in the autumn of 2020 to commercial partners, the partner programme, built on a single, integrated structure, provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviours continue to evolve.
“For the IT industry overall, and the retail channel specifically, it is clear that business as usual is no longer an option. HP Amplify not only makes it easier for retail partners to do business with HP, it provides a clear path, built on a proven framework, to transform their business for today while enabling long-term sustained growth in the future,” said Christoph Schell, Chief Commercial Officer, HP Inc. “Together with our partner community we are reinventing how consumers experience our products and services, by investing in our shared capabilities while developing new areas of strength to remain competitive.”
Spurred by rising demand for work, learn and entertain at home products accelerated by the pandemic, the retail industry has experienced an accelerated pace of change. According to Gartner, capitalising on the momentum of transformational experiences will be critical to building and maintaining the flexibility that is demanded of doing business today. For the foreseeable future, changes in consumer behaviour will have a greater impact on value in retail than any other single factor.
While in-store traffic decreased, e-commerce sales grew by more than 27% in 2020, and is expected to account for 40% of total sales for consumer-packaged goods by 2025. Trends such as hybrid work, the emergence of the prosumer and continued e-commerce growth are making collaborative partnerships in the retail industry more essential than ever. With the introduction of HP Amplify, HP said it is empowering retailers to capitalise on these shifts, arming partners to deliver superior customer experiences and drive future growth.
“Customers are requesting a closer and more personalized relationship with brands,” said Quentin Duminy, Global Buyer at Group Auchan, a leading retailer based in France. “We will increase our common knowledge of the consumption patterns using data analytics in order to redesign the customer journey, improving experiences online and in-store through HP’s Amplify for Retail program.”
HP has enrolled more than 1,000 partners worldwide in the HP Amplify Impact programme, representing a major step forward in the company’s ambitious goal to become the most sustainable and just technology company by 2030.
