Ninestar reports 50,000 views and 15,000 online interactions as they support World Penguin Day.
Ninestar’s G&G brand recently launched a variety of activities on its social media channel celebrating World Penguin Day and to arouse public interest in environmental issues.
On the World Penguin Day (25th April), G&G began an online campaign themed “Take a Photo with Penguins”. Followers were invited to share a penguin-related photo and in return G&G made a donation to WWF, the global environmental organization that works to sustain the natural world for the benefit of people and wildlife. This campaign ended up with over 15,000 online interactions.
In the acknowledgement letter sent to G&G, Jessica, Senior Director of WWF said of the campaign: “We are deeply grateful for your support and look forward to celebrating many conservation successes with you!”
Ninestar commented: “Since the birth of the brand, G&G has made the adorable, inspiring and persistent emperor penguins as its mascot,” while Jon Chan, G&G’s Branding Manager, explained: “Our goal is to help people get to know penguins and raise their awareness of protecting the habitats the penguins survive in. We hope more and more people will be engaged in environmental practices. It’s our responsibility.”
In 2020, G&G held the World Penguin Day activity on April 25 with a topic of “saving penguins suffered from global warming” and encouraged the fans to share their “green” efforts in daily life. It successfully got 50,000 views to arouse people’s concern about climate change.
Tags: Ninestar, G&G, WWF, World Penguin Day
