PRP Solutions GmbH (PRPS) announced that Selim Daadouche has joined the sales team as Scandinavia and MEA Sales Manager.
Daadouche is joining the Pelikan Hardcopy products sales team at PRPS, selling the Pelikan branded imaging products in the Scandinavia and MEA region.
Daadouche has over 20 years’ experience in the industry and previously served with parts supplier Static Control in Europe and Middle East.
Of his appointment, Daadouche said “Over the last few years [we have] witnessed first-hand the demise of the cartridge remanufacturing industry as sales price collapse as remanufacturers try and compete with cheap infringing compatibles. It’s a race to the lowest price and a road to nowhere strategy. Price has become the only differentiator.”
“Our focus is on increasing our resellers profit margins to 50% whilst saving the end user money and lowering C02 footprints at the same time. I think innovation is the key to future reseller profits in this industry and I wanted to join the innovation leader.” Daadouche added.
“We are delighted to welcome Selim Daadouche to our Pelikan Hardcopy consumable sales team.” said Steve Weedon, CEO. “Selim will be responsible to support existing customers in the territory and also new business development.”
