Ricoh has joined forces with Quadient to enable Print Service Providers (PSPs) and enterprises to make a transition into marketing service provision for large scale campaigns.
Quadient is an international company specialising in business process automation, customer experience management, and mailing equipment. Quadient Inspire software creates communication templates for physical and digital channels from a single design interface. Using a drag and drop approach, powerful communications can be built to share content and messages across multiple channels.
RICOH ProcessDirector, Ricoh’s automated end to end workflow management solution, offers tight integration with Quadient Inspire via its APIs to manage the end-to-end processes. It combines its production and output capabilities with Quadient Inspire’s omnichannel and customer journey mapping capabilities.
This allows PSPs and enterprises to create and manage integrated omnichannel campaigns, combining physical and digital communications on the fly. This can include print, HTML 5 based web and e-mail, text, and even WhatsApp communications. The level of interaction achieved can be recorded and detailed in a complete campaign report and dashboard.
Clive Stringer, Director Continuous Feed, High End Software, Ricoh Graphic Communications, Ricoh Europe, commented: “The software solutions combine to support PSPs and enterprises transforming into marketing services providers. This enables them to manage large scale complex campaigns. Working together RICOH ProcessDirector and Quadient Inspire provide a unified, end to end, integrated campaign approach for customer communications programmes of all sizes. Individualised data is collated accurately and presented in a visually pleasing way using responsive design. This ability to intelligently manage communications ensures the inclusion of relevant, interesting, and engaging content. Delivery via the preferred medium prompts greater interaction and response rates.”
Quadient Inspire is immediately available from Ricoh across EMEA.
