Canon Europe has made two new senior appointments to its European Sales and Marketing teams in Production Print.
Alicia Cifré Trassierra has been appointed as European Vice President (VP), Production Print Direct Sales and Jennifer Kolloczek has been appointed to the role of European Planning, Marketing & Innovation Senior Director, Production Print. Both roles are effective from 1st June 2022.
In her new role as European VP, Production Print Direct Sales, Alicia Cifré Trassierra will be responsible for setting and implementing a robust go-to-market strategy for Production Print direct sales in EMEA. Based at Canon Europe’s headquarters in London, she will work closely with the wider Digital Printing & Solutions business unit, which includes the Marketing & Innovation, Services & Support, and Workspace & Partner Sales teams, to deliver the sales targets for Production Print. She will also support Canon’s national sales organisations throughout EMEA to drive their go-to-market and operational development plans.
With over 30 years of experience in the industry, including over 12 years at Canon Spain, Alicia brings invaluable insights to her new role. She has held various positions in her career, ranging from business controlling and planning, budgeting and forecasting, through to business and sales operations. Most recently, Alicia served as Head of Production Sales for Canon Spain and, prior to taking on this role, she was Director of Production Printing Products.
Alicia will report to Taz Nakamasu, Executive Vice President, Digital Printing & Solutions, Canon Europe, who is delighted to have someone of her calibre on board. He commented: “Alicia’s knowledge of the Canon portfolio, coupled with her strong focus on customer insight and connection, gives her an invaluable skillset, which is vital to the future success of our business. It’s a pleasure to welcome her to our leadership team and we look forward to the difference she can make to our Digital Printing & Solutions business unit and in continuing to support our partners and customers.”
Taking up the role of European Planning, Marketing & Innovation Senior Director, Jennifer Kolloczek will integrate and lead all Production Print business planning and marketing activities for the EMEA market. She brings extensive marketing, product management and portfolio planning experience, gained over more than 20 years in the production print industry. Most recently, Jennifer held the global position of Director – Graphic Arts at Canon Production Printing, where she focused on accelerating the adoption of production inkjet in the graphic arts space.
She previously held various key positions within Océ at both the Poing and Venlo locations, before moving to the USA in 2014 to join the Regional Sales Headquarters, Canon U.S.A. and later the National Sales Organisation, Canon Solutions America. As Marketing Director, Jennifer led the development and execution of go-to-market strategies for the growing portfolio of B2B solutions and services.
In her new role, Jennifer will report into Hiro Imamura, VP of Marketing & Innovation, Digital Printing & Solutions, Canon Europe. Imamura commented: “In our continued drive to meet the evolving needs of our customers, we’re delighted to strengthen our EMEA Production Print marketing team with someone of Jennifer’s capability. I’m confident we will benefit from her deep knowledge of the Canon production portfolio and experience of changing market behaviours.”
