Ricoh USA, Inc. announced a suite of marketing services and technologies that enable medium-sized organisations in healthcare, financial services, retail, and higher education to efficiently execute marketing campaigns and improve customer communications.
The Ricoh marketing services suite also provides visibility into campaign results and engagement to equip businesses with an in-depth understanding of performance. The services allow users to optimise campaigns in real-time to effectively reach customers and prospects to drive business growth and optimise budgets.
Research shows that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Ricoh’s holistic approach to marketing services marries advanced technology with expertise in digital, experiential and personalised communications. This methodology gives customers the competitive advantage of an additional team of marketing experts to manage projects and initiatives, freeing up internal teams for more strategic pursuits.
Campaign success has had a significant impact to bottom lines. Tami Reese, Operations Manager, Design & Print Centre, Intermountain Healthcare said: “With Ricoh, we’ve been able to bring in roughly $1 million (€0.96 million) in rogue spending. Their suite of marketing services enables us to measure our customer SLAs and with that assessment, we’ve improved our processes to drive greater customer satisfaction. Working with Ricoh is worth its weight in gold.”
“As the number of communication channels have expanded, our goal is to help customers efficiently develop and execute integrated marketing campaigns that effectively meet consumer expectations for always-on and omni-channel information,” said Derrick Rankin, Vice President, Professional Services, Software & Strategic Solutions, Ricoh USA, Inc. “Ricoh helps fill a critical void for organisations that don’t have the staff or resources to design, implement and project manage branding, communication campaigns or promotions.”
Ricoh’s marketing services suite is designed for mid-sized businesses, in-plants in healthcare, higher education, financial services, and retail markets, as well as creative services, corporate marketing teams, and communications organisations. Ricoh said that commercial printers can also benefit from this new offering, expanding marketing services to their end customers.
