Epson and Usain Bolt renew partnership to promote cartridge-free printing across Europe.
Epson and Usain Bolt will continue their partnership for another 12 months. Epson said that following the success of last year’s campaign, Usain Bolt, the world’s fastest man, will once again feature as the face of Epson’s EcoTank in a new through-the-line campaign to promote its cost saving printer and ReadyPrint ink subscription service.
The new campaign will also extend to more of Epson’s world class products including home cinema projectors, large format professional printers, business scanners and label printers, the company added.
The new campaign, which goes live later this month across Europe and Africa, will see eight-time Olympic gold medallist Usain Bolt, feature in more light-hearted content across POS, online, social and outdoor. He will also feature in a new TV campaign from early 2023 in certain countries.
Commenting on the partnership, Maria Eagling, Marketing Director of Epson Europe said: “People may not find printers as interesting as other consumer technology products, but Usain is really helping to bring our low-cost printing solutions to life in fun, memorable and engaging ways. The feedback we’ve had from our customers, and the great results we’ve seen from the activity so far confirms that Usain really is the perfect partner for us, as more and more people realise that there is more to printing than cartridges. We can’t wait to share the new content we’ve created and I’m confident that everyone is going to enjoy watching it.”
Usain Bolt said: “I’ve really enjoyed my first 12 months working with Epson. This year’s campaign was filmed in just four days in London, and although it was a lot of hard work, I’ve been up to all sorts including flying on a magic carpet, appearing from under sofas, doing Yoga, cooking, juggling and even bottle flipping! All will be revealed but I can honestly say printing has never been such fun.”
