On 15 and 16 September, business people engaged in the distribution of printing consumables in 35 countries, assembled in Athens, Greece.
They received updates from G&G on new product offerings, branding, and marketing strategies to empower the growth of the brand through their individual and collective businesses across the world. This year’s event was the first face-to-face event held since COVID-19.
Linda Fan, with Oleg Zhao and Adam Miao, welcomed G&G partners and distributors from many countries at a dinner meeting. Linda Fan also took the keynote address the next morning to share her vision for a stronger brand. “Many others claim to have high-quality, first-to-market, patent-respecting products and services,” she noted. “We have to find our point of differentiation if we are to keep our leadership market position and we know how to do that.”
Her comments echoed those of Eric Zhang, General Manager of the printing consumables business unit at Ninestar. Zhang pointed out, that even in tough market times, G&G has been able to grow. He identified five new initiatives and innovations that have been recently developed to build the brand with partners, distributors, retailers and end-users.
The marketing manager of the Greek-based G&G agency welcomed the delegates on the morning of day 2. He reflected on the rich thousands-year history of Greece, something the country has in common with China.
For the presentations, the Singapore-based agent for G&G shared some effective market strategies, RT’s International Director, David Gibbons, shared effective branding strategies. Other presentations from G&G brand and sales leaders from China and Europe included Adam Miao, Samuel Liang, Sam Fan and Selena He. This included market trends, G&G support programmes, identifying “cash cow” popular products and industry intelligence.
“This is an important time for us to listen,” said the G&G Branding Director Adam Miao. “While we spent some time sharing and delivering important content, we also wanted to use this conference to hear from our partners what strategies and products have been successful, and what is on their support wish lists.”
G&G explained that its partners shared successful strategies but also spoke about the wish list of ideas and needs that would help make them more successful in finding customers and being more profitable.
Apart from networking and receiving new product and marketing strategies, they each vocalised how being part of a successful brand gave them a sense of identity that will energise and empower their businesses, G&G added.
“I hope to meet other G&G partners at the 2024 event,” one partner proclaimed in the bus that was returning the group from a sightseeing event at the Athenian Acropolis. “These past three days will be memorable for many reasons, but integral for my business.”
