The company has introduced a palm-top size camera for taking pictures anytime and anywhere.
FUJIFILM Corporation announced the launch of “INSTAX Pal”. It is a palm-top size camera to join the INSTAX series of instant cameras, allowing users to take photos anytime and anywhere.
It will be available in five colours and silicone cases with strap carabiner in matching colours to INSTAX Pal, and the “Soft Lavender” mini-format film will also be released on the same day.
The INSTAX instant photo system marks its 25th anniversary this year since its original launch in 1998. The system evolved with time, embracing trends and new technologies, to expand its line-up from analogue instant cameras to hybrid instant cameras and smartphone printers.
The new INSTAX Pal is INSTAX series’ first model specialising in taking pictures. Removal of the printing function has made it possible to reduce the size to a palm-top level for even greater walkaround capacity.
Fujifilm said it will continue to expand the world of the “INSTAX” instant photo system that allows people to enjoy on-the-spot photo printing.
