Canon India announced the rebranding of its PIXMA and MAXIFY ink tank printer lineup to PIXMA MegaTank and MAXIFY MegaTank.
The company explained that the rebranding of the printer range embodies Canon’s advances in inkjet printing technology that delivers best-in-class page yields for home offices and small businesses.
Sharing his thoughts on the announcement, Mr. C Sukumaran, Senior Director, Product & Communication, Canon India said, “Committed to innovation, we are proud to showcase the best of Canon’s technology in high yield ink tank printers with our MegaTank rebranding. The affordability and versatility of ink tank printers, coupled with increased remote work and the growth of small businesses in the country, has significantly driven its recent uptake as an essential solution for diverse printing needs.
“And at Canon India, we have been quick to recognise this shift and have responded with a range of printers that cater to various applications that are optimised for home offices and enterprise customers. Our rebranding initiative is aimed at fuelling this growth further by aligning our products with evolving market trends and thereby enhancing our brand awareness in this category.”
