Brother International Corporation has earned 5-Star rating in the 2024 CRN Partner Programme Guide.
Brother International Corporation has been recognized by CRN with a prestigious 5-Star Award in its 2024 Partner Programme Guide for its Brother Authorised Partner Programme (BAPP).
This annual guide provides essential information to solution providers exploring technology vendor partner programmes that offer high value and align with their business needs and goals. CRN evaluated vendors based on programme requirements and offerings, such as partner training and education, pre-and post-sales support, marketing programmes and resources, technical support, and communication.
The 5-star rating is awarded to the companies that have built their partner programmes to go above and beyond in their commitment to nurturing strong, profitable, and successful channel partnerships. The breadth and depth of support and resources technology vendors offer through their partner programmes are critical for solution providers assessing which IT vendors, service providers, and distributors to team within building world-class technology solutions. Programme elements such as financial incentives, sales and marketing assistance, training and certification, technical support, and more can set vendors apart and play a key role in boosting their partners’ long-term growth.
“As we continue to evolve the BAPP programme to meet the needs of our valued partners, the most significant changes have been made in direct relation to partner feedback,” said Caty Di Maggio, VP of Commercial Sales, Brother. “We thrive on building programmes that support the unique needs of our partners and truly help them grow and succeed. To be recognized in this prestigious programme for doing so is an honour, and we look forward to further serving our partners with our innovative programs to help them increase profitability and achieve overarching business goals.”
“Recognition on this list reflects the value of the spotlighted vendor partner programmes and their commitment to evolving with solution providers and supporting IT channel success,” said Jennifer Follett, V.P., U.S. Content and Executive Editor, CRN, at The Channel Company. “This recognition empowers solution providers to discover vendors that keep pace with the evolving requirements of their business and their clients. With CRN’s 2024 Partner Program Guide, solution providers can access deep insights into the unique strengths of each partner programme and vendors who demonstrate dedication to their partner community.”
