HP promotes remanufacturing and technological innovation to enhance sustainability and market leadership.
At the recent The Recycler Live conference, Steve Castle, Technologist, and Daniel Chappel, Sustainability and Compliance Lawyer at Hewlett Packard Inc., unveiled its strategic initiatives aimed at bolstering sustainability, technological advancements, and market positioning. A key highlight was the introduction of the SecuReuse solution, which invites remanufacturers to collaborate with HP in reducing waste and promoting environmental responsibility.
The presentation showcased the background to the solution and how the resetting of HP’s original chips has evolved from early discussions during the EuroVAprint discussions and how the program would work, the requirements needed and the potential capital cost of around €200. No details of the cost of each reset were disclosed.
Working with aftermarket partners Altkin, KMP, and Peach, there is still much work to do to achieve a 2026 rollout of the SecuReuse program across the EMEA region.
While the presentation was short at 20 minutes, the Q&A session was longer, with many questions to tease out some insights about the use of data gathered during the reset process and how the programme will work in detail and was the impending ecodesign legislation a key driver.
Our take on this: The announcement of HP’s SecuReuse solution has sparked a wide range of reactions within the industry. On one end of the spectrum, some stakeholders are viewing this initiative with scepticism, cautioning their peers to “beware of enemies bearing gifts.” They argue that HP’s motives may not be entirely altruistic, suggesting that the company could leverage sustainability’s guise to tighten control over the remanufacturing market and limit competition.
On the other hand, there is a wave of enthusiasm and optimism about the potential positive impact of SecuReuse. Many industry players see this as a fantastic step forward, applauding HP for its commitment to reducing waste and promoting environmental responsibility. They believe that HP is genuinely working towards a more sustainable future by providing support and resources to remanufacturers.
This divide in opinion highlights the complexities of HP and aftermarket relationships. While some remain cautious and wary of hidden agendas, others are eager to embrace the potential benefits for the environment and the industry as a whole. As the SecuReuse solution unfolds, it will be crucial to observe its actual impact and whether it lives up to HP’s promises. Only time will tell if this initiative will foster genuine collaboration and innovation or if the sceptics’ concerns will prove justified.
