The Chinese-based manufacturer has announced the registration of a new branch in Dubai, expanding the company’s overseas presence.
The new branch, known as CET Group AME DMCC, is the fourth overseas branch to have been established by the supplier in 2017 and brings the company’s overall number of overseas branches up to six.
The purpose of the new Dubai branch is to “better serve customers in the Middle East and Africa and to further expand” CET’s sales network.
CET explained that the General Manager of the new subsidiary is “a senior insider within the OA industry”, who has “served Middle Eastern and South African customers for decades”. The GM will be heading a team “composed of only the most experienced, knowledgeable and technically-proficient talents in the area”, according to CET.
