The division of Keypoint Intelligence has announced the release of a new study entitled “Looking for BIG Opportunity in Graphic Communications & Specialty Printing”.
This study identifies key trends, investments, opportunities, and best practices of firms that offer sign, display, and specialty graphics.
Over 300 respondents across five types of organisations, including commercial printers, digital print shops, screen printers, sign shops, and ad specialty providers participated in the online survey. To qualify for the survey, respondents’ organisations needed to generate revenue related to sign, display, and specialty graphics.
One major trend identified in the research is that wide format is a growth market. The share of surveyed firms reporting wide format volume increases outnumbered those reporting decreases by 17 to 1. In addition, nearly half of respondents (48 percent) plan to purchase a new wide format device in the next 2 years.
This comprehensive research study covers many key areas and offers important insights to vendors, suppliers, and producers of sign, display, and specialty products. Core areas of study coverage include:
- Application, Purchasing, Demand, and Profitability Trends
- Providers’ Marketing & Operational Priorities, Challenges, and Trends
- Equipment Ownership and Investment Trends
- Volume & Application Trends by Wide Format Technology
- Media Usage Trends
- Wide Format Workflow Trends
