The company has announced the launch of a new website, which sheds new light on the Total Cost of Ownership (TCO) of laser and business ink jet MFP models.
Lightwords Imaging, a digital imaging market research, analysis and consulting agency specialising in wide format ink jet printing, has revealed that it is excited to announce the launch of their new website, www.lightwordsimaging.com.
The new website repositions Lightwords with its new strapline “Turning Research into Insight” as the company expands its presence in custom research and consulting for digital printing markets.
The Market Focus section of the site now contains a chart which discusses research conducted by Lightwords in selected countries from the top ten industrialised nations, revealing that Canon have a similar total cost of ownership when compared to Epson business ink jet products with a similar product specification in the competitive 30-39 ppm segment.
However, HP has an almost €800 TCO advantage when its 50-59 ppm business ink jets are similarly compared to those Canon laser-based MFP’s and Epson business ink jets in the 30-39 ppm segment
Peter Mayhew, Managing Director of Lightwords Ltd said, “We are now seeing the proof that there are potentially significant cost savings for all types of business by switching to ink jet, especially as there is essentially no difference in the MFP’s performance by almost any measure. Lightwords analysts excel at revealing critical, competitive, insights like this Laser vs Business Ink Jet example. We plan to conduct and publish more, chart based, analysis from our research over the coming months and intend to make sharing insights a regular web-site feature, in the future.”
Lightwords has been studying the development of the business ink jet market since its inception. Its analysts have published white papers and presented at many conferences on the strengths and weaknesses of the technology. Understanding hardware price trends is a key capability of Lightwords Imaging, according to the company.
“It has always been a question of when, rather that if, business ink jet would become a competitive force in the market. Now, as both Epson and HP expand their product ranges, price and consequently TCO, are starting to have an edge over laser in the most competitive 30-39 ppm sector of the market.” says Peter Mayhew. “Finally, we are seeing Business Ink Jet printing compete in mainstream office applications.”
Lightwords Imaging has been researching hardware price trends for many years and conducts custom research and consulting projects for a wide range of clients who focus on digital imaging markets. The company explains that it has developed “a reputation for investigating further and deeper into markets and trends to find critical insights.”
