Epson Philippines has been gaining “market traction” as well as reaching a leadership position “in key segments” through its B2B focus and development of core technologies.
As the Manila Bulletin reveals, the company “recorded a positive 20 percent average growth in the past five years”, and as an IDC report demonstrated, Epson’s “market share of inkjet printers in Philippines was at 55 percent in 2017”.
During the company’s recent yearly Thanksgiving event, which was held on Balesin island, Epson “showcased its distinct approach to innovation” as well as showcasing its newest products.
These included inkjet printers, signage printers, digital textile printers, and projectors.
During the event, the OEM also put on a series of presentations, revealing its “campaign for the business segment.”
Entitled, “It’s in the Details”, the campaign “highlights the company’s approach to innovation”.
“Epson’s obsession to details runs through everything we do. We believe that by taking care of the little details, we ensure to bring forth products developed solely from homegrown core technologies and devices,” said Eduardo Bonoan, Director of Marketing Division, Epson Philippines.
“What customers get from our products and solutions come from the details we put into them. Our obsession to details enables us to turn big ideas into reality. It also gave us the opportunity to expand our portfolio of innovative products, dedicated to making lives simpler and easier,” concluded Mr. Toshimitsu Tanaka, Managing Director (SE Asia), Epson Singapore and President & Country Manager, Epson Philippines.
