Launching the CIS in Mumbai (Credit: Indian Retailer)
The OEM’s Indian subsidiary has opened its 14th store in Mumbai, its 31st in Maharashtra state.
The new retail branch at Ambedkar Road, Khar West, was opened by Canon India’s Vice President of Consumer Imaging and Information Centre, Eddie Udagawa.
According to Indian Retailer, the branch is the OEM’s 254th Canon Image Square (CIS), where customers can have a complete hands-on experience of the products before purchase. The stores provide a “comprehensive range of photography and home printing solutions, along with a range of inkjet/laser printers and cartridges.”
The OEM adds that this retail model marks “a significant milestone in Canon’s India journey, and its transition from an experiential model to an ‘experiential imaging destination’.”
“Further expanding our regional outreach in the country, we are delighted to announce the launch of our Gen Z version of Canon Image Square store in Mumbai,” declared Udagawa. “With Mumbai being a hub for photography and film enthusiasts, we aim to further nurture the imaging culture prevalent in the city. Our CIS stores are experiential imaging destinations dedicated to providing an engaging, interactive and informative experience; a testament to our commitment to bring forth innovation and customer delight.”
Udagawa continued: “With the launch today, we now have 14 CIS stores in Mumbai and 31 stores in Maharashtra. Having established our presence with 254 stores currently in 122 cities, our endeavour is to further amplify our retail footprint across the country.”
The launch follows the previous opening of Canon India’s Gen Z CIS, in Ranipur More, Haridwar, which was launched by Udagawa last month. Canon India plans to open a further 26 Canon Image Squares by the end of this year, bringing its total on the subcontinent to 280.
