The OEM has struck a new deal with the legendary Italian football club to become its official Digital Workstyle Provider.
According to Sempre Inter, the partnership came about due to parallels between the Japanese company and the Nerazzurri, which has won the Scudetto eighteen times, including five successive titles between 2006 and 2010.
“We are very pleased to announce the partnership with Inter,” said Konica Minolta CEO Hiroshi Yoshioka. “When they told me to come to San Siro, I was surprised by the many projects they have in mind. Inter was a less structured company previously but today they have many talents and are moving forward with a process of transformation. We work in a different field than Inter, but we have a similar strategy.”
“Our products can be compared to Inter players: Good products generate good services and good training improves the performance of our sellers,” he continued. “To increase our products and services we want to satisfy an ever-increasing number of customers. For us, this is our San Siro headquarters, it is also the place where we meet and present ourselves to our customers, who are always at the centre of our work.”
Giorgio Brambilla, Inter Milan’s Director of Sales and Partnerships, said: “We welcome Konica Minolta into our family. It is an honour for us that we are in the process of relaunching them with us. With a partnership like this, it will allow us to work together both on and off the field. We are in the process of digitising and the contribution of this partner will surely help us.”
Brambilla added: “Congratulations for the new premises which bears witness to how much you have an eye on the environment we work in. We hope that it will be a long partnership and that it will allow us to develop even better partnerships, we believe it is an opportunity for everyone to live in San Siro, where we are bringing back fans and families.”
