The company has made a technology investment in order to launch a new website for Viking, designed to offer a more “effective” experience for users.
As Channel info reports, the new site is compatible with all devices and allows users to “take advantage of a more detailed search function which includes filter menus, product identification and personal shopping lists”. Nectar Business points are available for customers in the UK.
The new Viking website was created using SAP Commerce Cloud’s ecommerce platform, and “will ensure Viking’s 1.2 million small and medium-sized customers will be able to find everything they need for their offices.”
Ralf Hensen, Senior Director eCommerce Sales & Operation at Office Depot Europe, commented, “Regardless of how our customers choose to buy our products and services, we continually strive to offer all our customers improved ways of engaging with us. The new website enables our customers easy access to the workplace solutions they are looking for.
“I’m delighted about the positive impact the new eCommerce platform for Viking in the UK is having on our customer experience. Visitors are benefiting from our speedy and easily accessible ordering system, making the process much simpler.”
Cameron Black, Director Digital Engineering, added, “Our partnership with SAP has enabled us to rapidly innovate our eCommerce sites utilising its Commerce Cloud. The technology allows us to rapidly deliver additional value to our customers by continuously improving their experiences when shopping with us in a modern agile way. The rollout of this single coding system across all our sites provides us with a stable platform to efficiently deliver our eCommerce Strategy and the technology of the future.”
