A recent blog has asked whether the time is right to opt for a web to print solution for your business.
Writing for Customer Think, Abhishek Agarwal argues that it is time for print businesses to harness the latest technologies, to be at the forefront of both the B2B and B2C businesses.
“Digitalisation is overtaking printing businesses and web to print is propelling it to grow at a faster rate than any other technology,” Agarwal asserts, listing “crucial” aspects of web to print systems such as shipping and tracking, dedicated customer accounts, and print marketplaces.
Discussing what the future may hold, the blog states that “the beauty of technological innovation in the printing industry is that printing remains at the core of it, and printers should take advantage of it.”
Agarwal further declares that due to an increase in the number of customers going digital, “being online is the key to reach customers, or help them find you when they are looking for your products and services.” Although having a website is an imperative first step, the blog also recommends hiring or retraining a team to use digital platforms with print software.
The blog also lists further reasons as to why your company should care about innovation, including “achieving a better margin”, and explains why web to print is currently at its most relevant.
“Printing industry is moving from equipment based business to a communication facilitating business model,” Agarwal writes. “Businesses are looking for new ways to communicate and for printing businesses this means to invest in talent, technology and transformation practices. Web to print complements the communication business model as it provides an integrated way for client communication and more ways of achieving hyper personalization.”
Agarwal concludes by saying: “Initial adoption of web to print software application may lead to some hiccups in the journey, but early movers will have a greater advantage in the increasingly competitive market.”
