The company announced a new platform on Amazon for its partners to resell Clover products.
Clover Imaging Group announced that it has created a product content platform within the Amazon marketplace to make it easier for its partners to sell Clover’s entire line of superior quality remanufactured printer cartridges.
As more dealers have independently begun selling on the Amazon platform, an increasing volume of images and content associated with Clover products, but not managed by Clover, have failed to comply with the product listing and content requirements of Amazon and the OEMs.
Clover said it has also seen an increase in the number of fraudulent “bait and switch” listings claiming to sell Clover remanufactured product but in fact selling new build compatibles.
To combat this issue and help its reseller partners better leverage Amazon as a sales channel, Clover has created a platform within the Amazon marketplace where partners can access the most accurate and up-to-date information on a robust selection of Clover products including images and comprehensive product overviews.
Clover Imaging said that this makes it easier for its partners to sell within the Amazon marketplace while protecting the reseller and Clover from the type of online marketplace enforcement activity that has recently become popular among certain OEMs. It also enables Clover to police against fraudulent listings that are detrimental to resellers and Clover alike.
“Clover is not selling direct to end users on Amazon. Clover is adapting, as it must, to the reality that online marketplaces have erased the geographic and channel boundaries that have traditionally compartmentalized much of our customer base.
“As always, our steadfast commitment is to help our partners grow their business by leveraging the highest quality remanufactured products in the market place,” said Eric Martin, President of Clover Imaging Group.
Only last week The Recycler reported on the new Clover Amazon page.
