The French workplace solutions distributor has unveiled its new brand identity and tagline – “Working Together for Tomorrow.”
Lyreco Group, which operates in 25 countries itself, and in a further 17 through its various partnerships across the globe, says the new look “embodies the Group’s strategic ambitions and recalls the Lyreco values, which make up the key elements of its DNA.”
These values are described as “a relationship of trust with its customers, suppliers and partners, the valuing of its employees and their skills, and its commitment to Corporate Social Responsibility.”
The change in its visual identity is said to accompany the company’s mission to “confront the challenges of today,” as well as representing the “consideration and support it bears towards its employees, suppliers, and partners.”
Precise changes include the lengthening of the ellipses, with a shift in colour to green, “chosen to echo an ambitious CSR policy that systematically involves sustainability in decision-making processes.” The rebrand, which retains “the fundamentals of the brand” such as the name as basic logo construction, also includes a new signature tagline – “Working Together for Tomorrow,” which the company says will remain in English across all of its subsidiaries, and which highlights “the Group’s long-term relationship with all its stakeholders.”
Lyreco Group has also revealed the three new strategic priorities it has set itself: “To create the best customer experience through a combination of technology and employee expertise; to extend its offer in order to become the multispecialist partner; and to develop by means of external growth through existing activities, new businesses and geographical areas, particularly in Asia.”
The strategic priorities aim to guide Lyreco in support customers “in their digital, economic, and societal transformations,” whilst “maintaining its leadership and responding to new purchasing behaviours.”
“Thanks to a clear strategy, a solid financial foundation and a “Responsible Partner” commitment shared by all, the company is continuing its development while maintaining its values as a family business,” the company said.
