With a notable influx of international attendees and first-timers, Ambiente Working 2023 charts a promising trajectory for the 2024 show.
Ambiente Working 2023, which included Office and Remanexpo, witnessed an eclectic mix of international professionals and newcomers, setting a precedent for exhibitor and visitor expectations in the upcoming 2024 event. With data pouring in from the audience feedback, the Recycler observes a clear direction for the future of this global event.
The international share of visitors at the Ambiente Working 2023 stood at an impressive 55%, signifying the event’s growing global appeal. This global reach, combined with the fact that 55% of the attendees were first-time visitors, speaks volumes about Ambientes’ expanding footprint and its ability to attract new businesses and professionals year after year.
Regarding immediate impact, the fair was a hub of activity and business opportunities. A noteworthy 35% of visitors placed orders during the event, which surged to 53% post-show. This two-fold ordering pattern underscores the event’s direct value to exhibitors and the lasting impression it leaves on visitors, encouraging them to engage in post-show transactions.
But what were the main attractions for these visitors? A staggering 68% showed keen interest in Office products, while 64% were invested in discussions about the Future of Work. Global Sourcing and Remanexpo products appealed to 24% and 23% of visitors, respectively. It’s crucial to note that visitors often had multiple interests, showcasing the fair’s diverse offerings and comprehensive approach to the market needs.
The average visitor stay at Ambiente 2023 was 2.3 days, emphasizing the sheer volume and variety of content that keeps attendees engaged. It’s not just a fleeting visit but an immersive experience.
The Ambiente 2024 layout has been revamped in response to the feedback. The Office section will be prominently hosted in Hall 2 (Festhalle), and the Office brands will be showcased in the Forum 0 hall. Meanwhile, Remanexpo will be situated in the Forum 1 hall and the Congress Centre. Conveniently, all these locations are within a five-minute walk of each other. Considering the overlapping interests of many visitors in both categories, this close-knit arrangement is anticipated to amplify networking, facilitate smoother visitor movement, and potentially boost immediate business transactions.
Ambiente 2023 was a year of dynamic change characterized by a surge in international and first-time visitors. Its ripple effects are apparent, setting the stage for an even more promising Ambiente 2024. With a strategic layout, a focus on key visitor interests, and the momentum from the previous year, the next event is poised to be a game-changer for the recycling and office product industries. Exhibitors and visitors alike should gear up for an experience unlike any other.
