Brother International Corporation (Brother) announced a powerful new online partner portal that consolidates Brother’s comprehensive suite of partner products, tools and training into an intuitive, companywide Partner Relationship Management (PRM) platform.
The company said that the new, unified portal will remove complexity for thousands of Brother Authorised Partners (BAP), making it simple and easy for them to fully leverage Brother’s wide breadth of benefits and support.
“Our goal with the new Brother Partner Portal is to maximise our amazing partners’ productivity by providing them with actionable insights and tools built for seamless access,” said Stephanie DeSanto, Senior Partner Programme Development Manager at Brother International Corporation. “We live and breathe Brother’s tagline ‘At Your Side’, so ensuring a best-in-class partner experience has always been one of our highest priorities.”
According to Brother, the company and its partners remain focused on the total digital transformation of their business models even before the “new normal” made shifting to a digital-first mindset paramount. The company added that with the new partner portal, Brother Authorised Partners can now better engage customers and boost efficiencies through the contactless, completely online solution that is as simple to use as it is rich in functionality.
Among other offerings, the Brother Partner Portal provides a content and video library, cobranded assets, detailed product and solutions information, channel rebates, and access to Brother’s online Knowledge Centre, Rewards Programme, Service Portal and much more.
The Brother Partner Portal is powered by Zinfi and Brother has been piloting the program for months to ensure a flawless rollout to partners. “The selling environment is changing faster than ever before and requires a digitally native ecosystem to address our customers’ evolving business needs,” said Mark Warnell, Vice President, iPrint Technologies. “Brother has wholly transformed our relationship through its new virtual partner portal, allowing us to act faster, and smarter, as market trends emerge.”
