The ongoing COVID-19 situation sees Messe Frankfurt cancel the show but focuses on digital formats.
Messe Frankfurt announce yesterday (18 January) that with no end to the pandemic in sight, events are effectively banned in Germany. At the same time the ongoing international travel restrictions mean that it is impossible to make any trade fair plans for April or May 2021. “The coronavirus pandemic has taken centre-stage, and our plans have not escaped its impact. In light of the current situation, it would not be possible for us to satisfy our customers’ requirements for international trade fairs in April or May,” said Detlef Braun, Member of the Executive Board of Messe Frankfurt.
The International Consumer Goods Show scheduled for April has been cancelled and the following events have been postponed: hybrid Prolight + Sound event planned for April and the three textile fairs Heimtextil, Techtextil and Texprocess scheduled for May.
Focus on digital formats
Messe Frankfurt has created numerous digital offerings for its customers. Consumer Goods Digital Day on April 20th, 2021, for example, offer customers the opportunity to get together at a digital location where they can engage in dialogue and obtain information. The content of the Digital Day will be focused on ways in which retailers can help their businesses, particularly since it has not been possible to hold any international flagship fairs in Frankfurt featuring the relevant presentation possibilities and supporting programmes.
Braun: “The ongoing shutdown of retailers in our visitor countries has made relevant up-to-date information and solutions essential, and we are satisfying this demand with our digital offerings during this volatile time. As you know, we are also continuing to do everything in our power to make safe and successful trade fairs possible, because nothing can take the place of face-to-face encounters.”
Paperworld and Creativeworld will return in their regular format from 29 January to 1 February 2022.
