Canon aims to launch 50+ futuristic stores across India entailing genre-based experiential zones and providing professional and semi-professional photographers with end-to-end photography solutions.
Canon India announced the launch of its first innovative and futuristic format, Canon Image Square (CIS) 4.0 in Andheri West, Mumbai. This experience store will bring together technology, lifestyle, and innovation to offer unique experiences to the consumers.
The new CIS Version 4.0 store aims to deliver an immersive experience to the consumers, thereby making it relatable to their existing workflows. The CIS 4.0 Stores will include four interactive zones specifically designed for customers to have in-depth knowledge and experience genre-specific photography needs. The four zones that will be a part of the stores are Wedding, Wildlife, Vlogging and the Family zone, enabling the customers to simply walk into these stores and seek an understanding on the specialized solutions, by engaging in roundtable discussions with a highly trained technical staff.
Commenting on the CIS 4.0 store launch, Mr. Manabu Yamazaki, President and CEO, Canon India said: “At Canon, we take great pride in being a complete imaging solution provider, catering to a vast audience across genres. Through our flagship Canon Image Square, it has been our constant endeavour to build customer trust by bringing alive the experience of the latest technology and products to photography and videography enthusiasts. With the introduction of CIS 4.0, we aim to elevate the customer experience by connecting them with experts and get a holistic understanding of the latest product offerings. Delighting customers has been Canon’s primary objective and we are sure to level up our engagement with the launch of CIS 4.0 and continue nurturing the imaging culture in India.”
Sharing Canon’s retail plans, Mr. Manabu further added: “Having established a strong presence in the country through our CIS network, we have unfurled a new chapter in our retail connect strategy. With an objective to further strengthen our customer outreach, we aim to launch over 50 CIS stores in the next 5 years.”
Additionally, to make the buying experience more seamless, EMI finance options will be available at CIS 4.0 stores.
