To build a stronger connect and make the brand relatable to the younger generation of consumers, Canon India has launched its unique corporate campaign, ‘Big Smile with Canon’.
The campaign comprises of five episodes featuring Mr. Manabu Yamazaki, President & CEO, Canon India, and Mr. Anshu Mor, noted stand-up comedian and former senior business executive. With this collaboration, Canon is looking to strengthen its image as a young brand that the millennial customer group can relate to.
As the company celebrates its 25th year milestone in India, through this campaign, Canon India said it is further deepening the connect with the Indian customers, especially with the CEO coming forward as the brand ambassador in the videos.
Commenting on the launch, Mr. Manabu Yamazaki, President, and CEO, Canon India, said: “I am thrilled to announce the launch of our latest campaign ‘Big Smile with Canon’, an endeavour from our side to spread big smiles amongst our audience and employees alike. With this campaign, we look forward to being recognised as a young brand that is constantly not only launching products in line with industry trends but also campaigns that are relevant and most importantly, relatable. We are sure that the messaging brought out with this series will hold the attention and help us build connection with the millennials, which will surely help position Canon as a brand that understands the pulse of Gen Z.
“It has been a memorable and fun experience for me working with a talented stand-up comedian like Mr. Anshu Mor, and I think it brought me even closer to the beautiful culture of India.”
Taking a two-pronged approach in the campaign, Canon has also planned a slew of internal engagement activities with the employees over the course of five weeks. The organisation strongly believes that for delighting its customers, one needs to be delighted within always. Hence, the activities are aimed at spreading happiness amongst the employees, creating a fun and lively atmosphere to work in.
Mr. Anshu Mor, Stand-up Comedian said: “As a creator, I am always on the lookout to create unique content, which is funny and relatable. This project is of special value to me as a former business professional who got to mix his love for stand-up comedy with the corporate beliefs of such a renowned imaging brand. Never have I interacted with a Japanese CEO before and that too in such an innovative format.
“It was indeed an extremely fun project to work on and it was an amazing experience to converse with Mr. Manabu Yamazaki and get exposed to his humorous side. During the shoot, I learnt about Canon’s culture and how they stay true to their motto of spreading ‘Big Smiles’ to their stakeholders. We have received some positive audience response so far and we hope the love keeps pouring for this series that we all put so much thought behind.”
