The campaign is designed for SMEs and partners in the UAE seeking to improve efficiency and grow their business, the OEM said.
To support UAE’s evolving and competitive economy, Canon Middle East highlighted its commitment to the small-to-medium enterprises (SMEs), system integrators and value-added resellers in the country through the achievement of their business objectives.
The OEM unveiled the latest devices to join its popular range of i-SENSYS printers and MFPs with ‘The Perfect Choice” campaign, showcasing its capabilities to support modern business environments and provide the fast, efficient digital systems SMEs require, while being robust enough to handle enterprise requirements.
SMEs make up 95 percent of all enterprises in the UAE, employing over 86 percent of the private-sector workforce, according to data from the Ministry of Economy. By facilitating the development of their technology and printing infrastructure, Canon is supporting the UAE Vision 2021 National Agenda objective of boosting the SME contribution to non-oil gross domestic product (GDP) and helping economic diversification.
“The progress of any organization depends on the resources you choose to work with – be that your employees, suppliers or partners. The Canon i-SENSYS range is not just a printer, it is a part of your team, and a vital business partner – we see it as the perfect choice for UAE SMEs,” said Venkatasubramanian Hariharan, Business Unit Director, B2C, Canon Middle East. “Canon has long worked closely with SME customers in the UAE, and we look forward to supporting the digital development of this sector, and helping SMEs play their part in the UAE’s competitive knowledge economy.”
To highlight the strengths of the i-SENSYS range, Canon is launching a dedicated campaign for UAE SME customers and for systems integrators and resellers. The “Perfect Choice” campaign will be launched at targeted events across the UAE, and will be supported with videos showcasing the devices in real-world settings.
Canon will also introduce a reward programme, titled the ‘PERFECT PARTNER’, for systems integrators and value-added resellers, partnering with them to grow their business and deliver more comprehensive offerings to customers. Integrators and resellers will be encouraged to see i-SENSYS as the perfect partner for their business through training sessions that highlight the end customer value proposition while also providing a thorough understanding of the product range and the skill set required to make a winning sales impression.
