Canon Marketing Philippines has revealed its goal to triple its net sales by 2025 via its “diversified product range” and the Philippines’ “consistent” GDP growth.
As BusinessWorld reveals, Kazuhiro Ozawa, President and CEO, has been explaining, “Because of the country’s GDP growth, we expect to grow year by year, that’s the first factor. Secondly, we have a quite diverse product range…so we have big room [to grow] in several areas from cameras, personal printers and even business-to-business machines and commercial printers”.
Ozawa revealed that in 2018, the company’s sales rose by approximately 7 percent, but this figure is predicted to grow by 10 percent per year, beginning in 2019, as Canon Philippines “implements changes in the operations and services of its business segment.”
“That’s a dynamic change we started to do last year. So we expect to see the improvement this year onwards,” he said.
At present, Canon Marketing Philippines’ sales are mostly generated by personal printers, cameras and other products, which represent 70 percent of sales, with the remaining 30 percent coming from its business range. However, Ozawa says he predicts the business segment to burgeon in coming years, so that the two different sectors will soon generate equal sales.
“We could’ve grown more [in 2018] but at least the good thing is despite the difficulties in the market, we kept improving, which is a good thing,” Mr. Ozawa concluded.
