Canon announced the launch of the Green Environment Together (GET) initiative, which it said reaffirms continued commitment to customers, community and the environment.
Canon India further strengthened its commitment towards the community with the launch of its Green Environment Together initiative. Aligning its social responsibility with business goals, with every purchase of a laser Multi Function Device (MFD), the company has committed to plant a sapling on behalf of Canon’s direct customers.
The company aims at planting over 10,000 trees annually across the length and breadth of the country.
Speaking at the launch of the GET Initiative, Mr Kazutada Kobayashi, President and CEO, Canon India said: “At Canon, we are driven by our corporate philosophy of ‘Kyosei’, which stands for living and working together for the common good. In line with the same, we endeavour to bring out initiatives that promote development of the communities in which we operate. While we have been successfully introducing products and innovations that resonate with the aspirations of our customers, we also believe that as industry leaders, it is our responsibility to give back to the society.”
“With the launch of our ‘Green Environment Together’ initiative, we aim to create an ecosystem in association with our direct customers, which will help build a cleaner and greener environment. Thus, strengthening our resolve of caring for the environment as well ensuring customer delight by making businesses smarter,” Kobayash added.
Speaking about the new initiative, Mr K Bhaskhar, Vice President, Business Imaging Solutions (BIS) said: “In line with our philosophy of Business Can Be Simple, we work towards becoming a trusted partner, who understands needs and can help organizations grow. This has helped us acquire huge market acceptance, culminating in our industry leadership.”
Bhaskhar continued: “In accordance with Q1 market share numbers released by IDC, we are excited to share that Canon India has retained its position as a market leader in the overall copier market. As a responsible brand in the office imaging space, we have always endeavoured to bring forth products and solutions, which cater to the requirements of both our customers and community at large.
“We believe that enterprises, large or small have an important role to play when it comes to building a sustainable environment together. Hence, I believe the launch of ‘Green Environment Together’ initiative will go a long way in strengthening our resolution towards giving back to the society along with ensuring customer delight.“
