2017 was a fruitful year for the ink cartridge supplier, which received 7 awards and accolades throughout the year.
The organisation, which was founded in 2006 by entrepreneur Simon Williams, secured 7 awards in 2017, including “2017 Best Most Valued Customer (MVC)”.
While the industry “is traditionally dominated by the original equipment manufacturers (OEMs)”, with “high barriers to entry for new market participants”, Williams implemented a ‘David and Goliath’ strategy to “out-manoeuvre the competition by investing in online brand marketing activities” which would promote the sustainable benefits of partnering with Cartridges Direct. The company also described itself as “committed to a positive customer service.”
“This award recognises the contribution our staff and loyal customers have made in the past 10 years,” Simon Williams, founder and Managing Director of Cartridges Direct said after the awards ceremony. “Growth and customer loyalty such as ours relies on providing the right product at the right time and in the right place. We have our staff, suppliers and contractors to thank for this.
We know that we can supply the right product because we only supply Original Printer Cartridges and they are guaranteed to work, unlike generic, remanufactured and re-inked products. We know that we get the product to the right place at the right time because of the exceptional work of our staff and contractors.”
