CET AME partnered with MAP, the designated CET distributor for Tunisia, who also leads CET’s market expansion in the Ivory Coast through their affiliate, Printec.
On the morning of 31 January, CET AME representatives Robin and Cynthia landed in Tunisia, where they were warmly received by Mr. Fethi Boudegga at the airport. The group embarked on a 300km drive to Sfax, home to the MAP Sfax office and the hub of Sharp’s operations in Tunisia. As the leading brand in the local market, Sharp commands a 35% market share, CET explained.
The visit to Sfax was followed by a journey to Sousse, located 150km away, where they visited another MAP office. The two-day tour concluded with their return to the city of Tunisia, where Robin and Cynthia explored MAP’s Sharp distribution warehouse and its consumables division.
On 3 February, MAP hosted a seminar which was attended by 35 dealers. Robin presented on behalf of CET, showcasing the CET factory, its product lines, and recent technological innovations, including Water Foam Rollers, Double-Layer Blades, and Polyurethane Paper Pickup Rollers. He also captivated the audience with insights into the CET Toner factory.
CET AME said it has set ambitious targets to double its sales in Tunisia by 2024.
CET Group also started 2024 by visiting its biggest distributor in the Americas, General Parts in Brazil.
The visit was led by Mr. Steven Ma and Mrs. Emma Bruno with the intention of strengthening a relationship of a lasting partnership of more than 20 years, boosting CET’s brand promotion, and developing brand value in this market.
This visit was not only a simple meeting, but also an opportunity to train and educate the company’s partners at GP on the most recent technologies used by CET’s R&D teams, the newest systems and equipment used by our Materials Laboratory and production centre.
CET explained: “The training section was led by Emma Bruno and she was able to go through in details about each of CET’s R&D teams and its roles within the company, the newest equipment and technologies used in the production CET’s Water Foam Rollers and Double Layer Cleaning Blades, and the breakthroughs in evolution of OEM technologies such as the advancements of Fuser Fixing Film Assemblies for use in Canon machines and Ricoh Toner Cartridges upgrades.
“We are excited and grateful to have such dedicated and visionary partners as General Parts. Our future together is promising, and we are ready to continue moving forward!”
