As Xerox builds its network of office equipment dealers, the OEM says that many are discovering the power of the Xerox name.
Automated Business Products owner Paul Archer recently won a competitive bid worth more than $1 million (€854,904). Archer’s team showed the prospect how replacing their fleet with Xerox equipment could improve operations and reduce costs. It was a winning proposal, and Automated Business Products went on to install more than 40 printing devices at the site – one of the largest opportunities in the firm’s 13-year history.
Devices include Xerox ConnectKey-enabled workplace assistants such as the Xerox AltaLink and Xerox VersaLink as well as the Xerox Versant Digital Presses. He says his firm’s local footprint along with Xerox’s technology and brand recognition offer a compelling combination.
“The Xerox name has power,” said Archer. “You don’t know the strength of the brand until you start selling it. Signing up with Xerox in 2017 was a good move for us. We’re really bullish about the relationship.”
Triangle Business Systems, Inc., one of the largest resellers in North Carolina, has been a strong proponent of Xerox since its founding in 2013. 
“I believe Xerox has the best product on the market,” said Ryan Major, President, Triangle Business Systems, who also serves on the Xerox Partner Advisory Council. “I believe in the product so much, I don’t sell anything else.”
Also contributing to Major’s strong loyalty is the trust Xerox showed during his firm’s start-up phase. “Xerox was the first manufacturer to give me a shot,” he said. “They allowed me to spread my wings and they continue to provide support throughout the years.”
For example, Triangle Business Systems offers Xerox Managed Print Services, which gives dealers the choice to use their own staff or Xerox’s technicians to address customer equipment requests. Major chose to use the Xerox option, noting, “I can operate as a full-line dealer without having to hire service technicians. That is a big benefit. It allows you to get into the business without a large upfront investment.”
Triangle Business Systems recently gained certification to sell Xerox production equipment – which, according to Major, is yet another contributing factor, on top of its dedicated and hard-working staff, to a promising outlook for the company’s future.
