DocuWare, a provider of cloud solutions for document management, has unveiled a new logo as part of a revamp of its corporate identity, which “realigns the company’s visual brand to its modern, cloud-first approach.”
In a statement, the New Windsor, New York-based business adds that the new logo and identity will “establish a fresh iconic brand to drive the company’s ambitious future.” The new logo, “the rallying point for the rest of the identity”, is said to “capture concepts of digitalisation, forward movement, and process simplification” whilst also being “vibrant”, “durable”, and “decidedly digital.”
As if that were not enough, the surrounding branding is designed to match, with the typography said to now offer “innovative ways to express messages”, whilst “the introduction of new geometric patterns provides depth to the company’s communications.”
“DocuWare’s technology has evolved significantly over the years, delivering cutting-edge products to customers in 70 countries,” explained President and co-founder Jürgen Biffar. “Digital transformation is changing how the world works with information. Workflow automation has become as indispensable as document management. Traditional on-premises software is being replaced by affordable, scalable cloud software. Mobile is everywhere. It is absolutely critical that our identity reflects our solutions for this digital, connected world.”
The new logo and corporate identity was designed by agency LESS+MORE, of San Diego. Vice President of Marketing, Kevin Potts, described the alterations as “game-changing”, and spoke of his excitement at the rebrand.
“Strong communication is critical to how DocuWare does business,” said Potts. “Customers, partners, the media and our employees need DocuWare to have a strong voice and clear market position. This new identity provides a compelling and modern framework for all of that communication – and more. I am very excited.”
