The French office imaging company’s advert, in conjunction with HP, first aired last week.
The short, thirty-second radio spot aired on Europe 1, one of France’s leading radio stations, with a broadcast area which also covers Belgium and Switzerland.
Avid listeners outside of this catchment area can listen for themselves on Ecoburotic’s official LinkedIn page, by clicking here.
Earlier this month, Ecoburotic published a blog detailing how companies can reduce their printing budgets; the blog stated that only 1 in 10 of companies know the actual amount they are spending on printing, and offered handy hints to reduce this expenditure, including auditing, adoption of best practice, and dematerialisation.
