The OEM, which has been honing in on the home printing segment, says it is looking forward to a potential 20 percent growth next fiscal year.
As The Hindu Business Line reports, the company “has been pitching its ink tank-based printers as a ‘cost-effective’ alternative to the still popular cartridge-based printers.”
“We have been growing at a compounded annual growth rate of 20 per cent and targeting a turnover of around ?2,000 crore ($284.5 million/€249.5 million) by March,” Satyajeet Satpathy, Director – IJP/SCN/SIDM/SP, Epson India, revealed. “The ink tank technology-based printers come at a lower per page printing cost which will help drive sales for the home and retail segments,” he added.
Satpathy also explained that Epson’s ink tank printers “target parents of school-going children and are presented as an affordable solution to address their printing needs for projects and homework.”
There has been a significant rise in home printing, with home users now printing “some 800 pages a month.” While Satpathy admitted that ink tank printers are “nearly 70 percent more premium” than cartridge-based devices, they are “cost-effective.”
Epson’s Indian competitors are cited as Canon, Brother and HP Inc.
