Epson America Inc., announced that CRN, a brand of The Channel Company, has named Debra Merritt, Epson’s Commercial Channel Marketing Manager, to the 2021 Women of the Channel list.
This annual list recognises the unique strengths, vision and achievements of female leaders in the IT channel. It also acknowledges women from all over the IT channel, including vendors, distributors and solution providers.
The women honoured on this year’s list pushed forward with comprehensive business plans, marketing initiatives and other innovative ideas to support their partners and customers, helping them through the uncertainty brought on by the global COVID-19 pandemic. CRN celebrates these exceptional women for their leadership, dedication and channel advocacy.
Merritt has over 25 years of experience in the industry. She is responsible for the development, management, and execution of Epson’s channel marketing strategies along with fully integrated commercial marketing efforts in support of channel partners. This past year, she has led and collaborated with Epson’s internal and external partners to provide succedent onboarding that included selling directly to partners and not through traditional distribution processes. This resulted in dealers being able to quickly get up to speed and activated to sell Epson hardware. Along with field and strategic marketing teams, she deployed Epson’s first-ever Virtual Ink Boldly event for channel partners.
“CRN’s 2021 Women of the Channel list acknowledges accomplished, influential women whose dedication, hard work, and leadership accelerate channel growth,” said Blaine Raddon, CEO of The Channel Company. “We are proud to honour them for their many accomplishments and look forward to their continued contributions to the IT channel.”
“The key to Epson’s success is to open opportunities for our channel partners that allow them to grow their business and increase profitability,” said Merritt. “Being recognised as a 2021 Woman of the Channel not only underscores last year’s accomplishments, but motivates me to continue leading new business ventures to provide our channel partners with Epson PrecisionCore Heat-Free Technology solutions to feel good about improving sustainability in workplaces.”
