Epson America, Inc. announced that CRN has named Juan Carlos Castillo, Director of North America Commercial Channel, to the prestigious 2024 CRN Channel Chiefs list.
This annual list recognises the IT vendor and distribution executives who are driving strategy and setting the channel agenda for their companies.
This is the second consecutive year that Castillo has been recognised as a CRN Channel Chief. He is responsible for channel sales and marketing for Epson’s North American commercial business. He works closely with key partners, discusses the strategy to generate demand, and identifies the correct quantity and mix of products to exceed customers’ expectations. Castillo joined Epson in 2019 and was previously the sales and service director for Epson Robots. With over 27 years of experience in leadership within the areas of B2B sales, finance, automation, test and measurement, and robotics, he has established a personal channel philosophy on establishing lasting partnerships, Epson said.
“The channel is an extension of our company, which reflects our values and embraces our goals and objectives. We rely on our channel for scale and to achieve the customer proximity that we have defined as central to our business’s success,” said Castillo. “We invested in marketing resources that focus not only on the end user but also on the benefit that our partners gain when selling our products. Our partners are our number-one customers, and they represent the voice of our end users.”
The Channel Chiefs list showcases the top leaders throughout the IT channel ecosystem who work tirelessly to ensure mutual success with their partners and customers.
“These channel evangelists are dedicated to supporting solution providers and achieving growth by implementing robust partner programmes and unique business strategies,” said Jennifer Follett, VP, US Content, and Executive Editor, CRN, at The Channel Company. “Their efforts are instrumental in helping partners bring essential solutions to market. The Channel Company is pleased to acknowledge these prominent channel leaders and looks forward to chronicling their achievements throughout the year.”
Tags: Epson, CRN, Channel Chief, Recognition, List
