Genuine Supply Source Inc. (GSS) is launching a national advertising campaign to build on the success of its fuzion™ line of toner and Ink products.
Having garnered a reputation of “reliability, affordability and quality” according to GSS, the campaign looks to create further awareness among end users.
“We’re experiencing strong growth based on our solid product offering and high level of customer service. A professional and creative marketing campaign gives us the opportunity to reinforce consumer confidence and ultimately make the product an easier sell for our valued dealers”, stated Dave MacMillan, Managing Director Genuine Supply Source Inc.
Genuine Supply Source has engaged the services of Agency59, a Toronto ad agency known for its work on brands such as Mercedes-Benz, Gay Lea Foods and TELUS. After months of strategic and creative planning, the “Love Printing Again” campaign was born. Breaking February 10 in Transit Shelters, Billboards and Superboards in English and French, we see people kissing the copier glass, a fun twist on the classic image of people photocopying their behinds.
“This concept reflects the personality of the company,” adds Brian Howlett, Chief Creative Officer Agency59. “There is no product shot, or technical jargon. We wanted to position them as leaders, and create a larger, emotional connection.”
