Pete Emory, Keypoint Intelligence’s Director of U.S./Asia Research and Lab Services shed some light on custom testing as part of Keypoint’s Q&A series.
Speaking to Tim DeMuth, Emory explained that, with Keypoint’s custom testing, “the vendor has control of the results” which means that if any negative findings are reported by Keypoint, “they can address the issue” and the product will then be re-tested “to determine if the issue has been resolved.” By way of this process, any problems with products are identified and fixed before the item is made available to consumers.
When asked to identify some of the other reasons why companies opt for pre-launch testing, Emory said, “There are a lot of reasons. As I mentioned earlier, we can help them deliver the best possible product to market by identifying issues before launch. Additionally, it can seriously add power to a marketing campaign. It allows the product team to pinpoint the device’s major competitive advantages (and weaknesses). And, this type of testing allows the marketing team to get the Buyers Lab seal of recommendation, as well as key strengths outlined by our analysts in time to use in all of their marketing materials and campaigns.”
As well as the standard test suite proffered by Keypoint, Emory revealed that vendors can ask for the full test suite “or a specific area” and said that there are “no limitations” when it comes to what can be tested. Keypoint tests “software, hardware, power or energy, supplies or waste generated, and everything in between”.
When it comes to explaining findings, Keypoint provides weekly updates, in addition to “on the fly notifications” and, if required, reports can be reviewed in person or over Skype.
Asked why vendors should choose Keypoint Intelligence, Emory stated, “We are the industry leader and most recognisable brand for third-party testing. We also find that companies’ internal quality assurance don’t always find all the bugs or weaknesses because their methodology is different than ours, so we can truly provide a different QA experience. And ultimately, our knowledge of a wide array of devices and customer service are what I believe set us apart from our competition.”
