Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) announced it has received first place in Brand Loyalty in the Brand Keys Customer Loyalty Engagement Index (CLEI) for the seventeenth consecutive year.
Brand Keys, a New York–based client loyalty and engagement consultancy, publishes the annual syndicated study, which recognised Konica Minolta for Brand Loyalty in the “MFP Office Copier” (multifunction printer) category.
This year’s results validate customer expectations as the most accurate and predictive loyalty indicators, proving conclusively that better addressing consumer expectations turn everyday-brands into “Loyalty Juggernauts”. The research also makes it clear that consumers will not simply settle. Their emotional expectations are the hardest to measure, but that is why they are the most valuable. In this year’s survey, cross-category expectations increased 34 percent, but on average, most brands have only kept up by eight percent. Loyalty Juggernauts reduce that gap up to 50%, thereby virtually guaranteeing ongoing and consistent customer loyalty.
“Providing exceptional customer support is critical to fostering mutually beneficial relationships that garner positive experiences and ultimately lead to the success of our clients,” said Stacey Sujeebun, Director, Corporate Marketing and Brand Communications, Konica Minolta. “Through mutual trust and transparency, we continue to maintain the loyalty of our customers, and we are committed to upholding the world-class customer service that has allowed us to earn this recognition every year.”
Brand Keys’ 27th annual CLEI and research consultancy identifies brands that are best able to engage clients by meeting or exceeding their expectations, thereby creating client loyalty. The Index recognises the brands that receive the highest loyalty and engagement assessments and surpass competitors for responding to the category values customers desire most.
“Brand loyalty has evolved from a simple choice between two brands to a complex dance where consumer expectations lead and brands must follow,” said Robert Passikoff, Brand Keys Founder and President. “As customers continue to demand more from their providers, Konica Minolta answers the call, finding new ways to improve user experience and maintain their customers’ loyalty. As a result, they hold on to their #1 ranking year after year. We congratulate them for their ongoing diligence and dedication.”
This year’s Brand Keys Customer Loyalty Engagement Index examined customers’ relationships with 1,200 brands in 114 categories.
