On 12 May Ninestar Co., Ltd. and APP Jinguang Paper signed a strategic cooperation framework agreement in Suzhou, China.
In this cooperation between Ninestar and APP, the two parties will focus on the paper business, and carry out in-depth resource integration in marketing, marketing meetings, brand building, etc., to promote the complementarity of the advantages of both parties in various fields, and work together to create an innovative marketing model.
APP Jinguang Paper’s current business has covered six continents and more than 160 countries. The company has penetrated into the paper industry for more than 20 years and has developed many products such as household paper, industrial paper, cultural paper, office paper, and specialty paper. With more than 290,000 hectares of planted forest land and a total production capacity of over 23 million tons, the company has developed into one of the world’s largest pulp and paper company.
Mr. Yang Weiming, General Manager of APP Jinguang Office Paper Division, said at the signing event: “One thing APP Jinguang has always insisted on since its establishment is to deepen the paper product category, and the G&G brand has a profound influence in the printing consumables industry. Printing paper is an opportunity for our strategic cooperation and the starting point for further expansion of the cooperation model in the future. With the advantages of both parties in their respective fields, we should cooperate together, integrate and utilise advantageous resources, create an effect of 1+1>2, and promote mutual benefit. A win-win situation.”
Mr. Huang Jianbin, General Manager of G&G, said: “The cooperation that Ninestar hopes to promote is not a short-term, but a long-term and sustainable benign cooperation. The strategic cooperation between G&G brand and APP this time has different appeals, which is more capable. Promote the development and win-win cooperation between the two parties. In addition, with the increasing influence of new channels and the e-commerce of government procurement, Ninestar also launched its own online procurement platform. We hope to establish a differentiation from other e-commerce procurement platforms through “Central Procurement Link” and “Wise Procurement Link”, and provide our partners with full-link supply chain management to ensure that the source of products is controllable and facilitate the integration of resources. Become a link bridge between manufacturers and businesses.”
The two parties also mentioned that they will conduct in-depth brand cooperation in the future to jointly create different series of printing solutions to “provide consumers with more diversified choices”.
