In a new article, Ninestar explores new opportunities in the business inkjet and the need to expand into the segment.
Since 2003, when HP introduced its first inkjet printer for commercial use in China, the global inkjet vendors have been aggressive in their efforts to move business inkjets into the office.
With the improvement of printing technology and performance, business inkjet printers can satisfy the needs of large-scale document processing, high-quality printing effects, and high-efficiency printing that are required in office environments. With lower costs of consumables and low power consumption, the business inkjet machines have gradually become popular in where higher levels of printing are required.
Ninestar lists the following advantages of business inkjets over lasers:
- dual output mode: colour and black & white
- printing speed as high as or higher than a laser machine, and the output speed of the first page is improved without warm-up
- both machine and cartridges are much cheaper than color lasers of the same level, with lower cost per page and longer service life of consumables
- strong adaptability to a variety of papers, including inkjet paper and photo paper
- lower energy consumption and less noise, more sustainable
Ninestar explained that to win a bigger “slice” of the business printing market “cake”, the printer manufacturers including Epson, HP and Canon, have strategically moved inkjets from the home and small office to the higher volume medium to large enterprise markets. They continuously launched faster and more cost-effective business inkjet machines, which have been gradually recognized by small and medium-sized enterprise users in recent years.
According to the data from IDC, the global installed base of business inkjet printers in 2021 has increased dramatically to over 8 million.
Ninestar said: “Following the aggressive steps taken by the inkjet OEMs, Ninestar has already developed the high-potential business inkjet product lines. Powered by years’ ink supply technical system and patented technologies, Ninestar has been focused on offering superior OEM-equivalent products, aiming to penetrate the office environment and bringing more opportunities for customer’s business to thrive.”
