Ricoh’s innovative green initiative transforms customer feedback into forests.
Ricoh UK has launched a new sustainability feature, Treefo, in collaboration with Feefo, the world’s largest verified reviews provider. This initiative, introduced on Ricoh’s eShop, enables customers to contribute to tree-planting projects by submitting feedback on their purchase experiences. For every review submitted through the Feefo website, 50 trees will be planted monthly.
Feefo partnered with Ecologi, a climate solutions specialist, to implement this project. Ricoh’s commitment to sustainability is further evidenced by its numerous global initiatives and recent recognition from EcoVadis with a Gold rating?.
Harena Saini, Environmental Manager at Ricoh UK, said: “I am glad that we have been able to introduce the new carbon-offsetting feature to Ricoh eShop. We place great emphasis on reducing the impact of our operations on the environment and have several initiatives in place to reduce our carbon emissions. Reaching net zero by 2050 remains a priority for our business.”
Feefo is a global platform for customer reviews and insights dedicated to helping businesses understand their customers’ experiences. Their software and technical solutions suite offers deep insights into customer sentiment, behaviour, and intentions, thus enabling better business decisions and enhanced ROI. Feefo uniquely fosters trust between consumers and businesses by exclusively gathering verified reviews, which 96% of customers depend on for purchasing.
