Rosenbaum Famularo, P.C. announced that it has launched a new website, BrandProtectionAmazon.com, to assist Amazon brand sellers to protect their brands on the platform.
The comprehensive website covers the concerns of brand sellers who need to stop actual unauthorised sellers from selling counterfeit products. The law firm, having handled thousands of counterfeit cases, has built a website that offers invaluable information to help navigate unauthorised seller claims and complaints.
“Our years of experience working with sellers on the Amazon platform has allowed us to develop strategies and best practices for those seeking to protect their brands,” said CJ Rosenbaum, Esq., Founding Partner at Rosenbaum Famularo, P.C. “There is great diversity in the needs of brand sellers today as seen by the explosion of the Amazon marketplace and the necessity for all involved to understand the issues surrounding brand protection.”
Rosenbaum Famularo, P.C. focuses on helping individuals and companies that sell products on Amazon, and through BrandProtectionAmazon.com, the firm is dispersing information that can help brands properly identify and take action against those unauthorised online sellers of counterfeit merchandise and avoid making false claims to those who are not.
“U.S. law protects the buying and re-selling of genuine products with or without a brand’s permission. The ‘first sale doctrine’ gives the owners of copyrighted works the rights to sell, lend, or share their copies without having to obtain permission or pay fees,” said Rob Segall, Esq., Managing Partner at the firm. “Understanding intellectual property rights and how to increase the value of those rights is very important for brand sellers in order to properly stop those who are not authorised to resale their products.”
